LL1751-WOULD YOU RATHER - INFLUENCE OPINIONS OR TRANSFORM LIVES? - Leading Leaders

There are now millions of influencers on all social media platforms. Primarily they are significant as shapers of opinions, marketers of products and services or drivers of temporary (compulsive) behavior. You can pay them fractionally to agree with you, support you or persuade others to check you out. Your ad money buys access to their audience. Their influence is for selling your attention. Leaders, coaches, trainers, teachers, therapists, chaplains and even parents must compete with the noise of influencers and their advertorials. Well crafted, slickly produced, perfectly written and professionally executed messages tend to be more readily acceptable than hard truth. Leaders who care about people and their well being don’t focus on the message they want to sell, they focus on transforming the lives of those they serve. The separate signal from noise and deliver a valuable direction worth following.

Categories: Business Coaching

Country: United States