AIS52-Use ChatGPT to Audit Your Facebook Ads And See What Competitors Run The Shift AI Show EP50 - The Shift - AI Show - Powered by AWeber

Jesse Kennedy and Chris Vasquez dive into a hands‑on walkthrough of using AI—ChatGPT, Claude, and AWeber’s MCP—to audit Meta ad accounts and instantly surface wasteful spend. They start by showing how to hook the MCP into a Meta ad account, then demonstrate a faster alternative: uploading a CSV export from a Pilates studio’s campaigns. The AI ranks every ad by cost‑per‑lead, flags high‑frequency or broken‑tracking ads, and surfaces three high‑impact actions—pause a $520‑spending campaign with zero leads, cut an under‑performing ad set, and exclude costly Audience Network placements in favor of Instagram Reels and Feed.The hosts then flip the script, using the Meta Ads Library to spy on competitors. By pulling long‑running ads, the AI identifies proven creative concepts and generates three fresh ad ideas that small businesses can test within a week. They discuss extending the workflow to Amazon and Google Ads, noting read‑only limits on Google’s MCP but full read/write on Amazon, and brainstorm workarounds for platforms lacking public ad libraries.Throughout the episode, Jesse emphasizes AI as a skill‑extender that does the heavy data crunching we can’t or don’t want to do manually, while Chris highlights the practical, repeatable process that lets busy owners—like a Zumba instructor juggling a full‑time job—turn a 40‑minute ad‑frustration loop into a quick, data‑driven action plan. Listeners walk away with a concrete three‑step change list, a template for competitor‑inspired ad concepts, and a clear path to connect their own ad stacks to AWeber’s MCP for ongoing automation.

Categories: Business Coaching